It’s OK to Ask!
We’ve all been there, with some hastily written notes on scrap paper and a dream, you wander into The Home Depot looking for a solution to your DIY problem. Confident that you’ve grabbed the right parts for the job, you leave, only to be back that afternoon with more questions and likely more frustrations. The Ideas & Solutions center aims to fix that.
Existing in-store as a central location for customers to easily ask questions. The Ideas & Solutions center let’s all customers from the unseasoned to the Ron Swanson’s know “It’s ok to ask” for help or inspiration in any problem. Without drifting too far from the classic Home Depot orange, the space is designed to be friendly and approachable, making the sometimes daunting task of navigating spaces you know nothing about a little friendlier. Whether that’s just pointing you to the right tool for the job or offering a new challenge and inspiration to the more seasoned customer, no solution is too far away.
Explorations framing questions a DIY newbie may ponder, but be too embarassed to say outloud. Embracing the journey of learning in a relaxed and welcoming tone for a retail space that can be intimidating to new customers.
Expanding on the in-store station and spatial campaign, the sub brand would also be imagined as a quarterly companion guide featuring additional DIY tips and project inspiration using in-store products as a template to inspire and challenge customers to grow their projects.
What’s the pursuit of knowledge worth without people to share it with? Each Ideas & Solutions center would also act as a hub for workshops, demonstrations and inspiration showcasing various DIY projects and providing a community point for DIY-ers new and seasoned to connect and share their progress.
This expands into branded take away items, special employee items, and an individual web and social platform for announcing events and sharing community progress.
Branded content for employees and customers
Web and social platforms for community content